eSales Manager/Traffic Manager in Houston, TX at Land Rover of Houston Central

Date Posted: 2/11/2020

Job Snapshot

Job Description

You're serious about your career, and rest assured you've come to the right place.  At Jaguar Land Rover Houston Central, a Sonic Automotive family dealership, you'll find the opportunities, resources, and support you need to grow and develop professionally. Our 100 dealerships are concerned with more than moving inventory; they're committed to your success and invested in your future. So read on, and consider a rewarding career with Sonic Automotive, Inc.

eSales Manager
The Traffic/BDC/eSales Manager is responsible for the overall health of Traffic Management in the dealership. This person works side-by-side with the General Manager to establish effective plans to maintain and increase store performance through traffic management best practices. This manager is responsible for communicating and working with the management team and sales associates to ensure compliance with the Traffic Management Playbook. Additionally, this position works laterally with the Regional Director of Traffic Management.
 Duties and Responsibilities:
•         Ensure the Traffic Management Playbook is read and understood by every store associate, in conjunction with communicating updates and changes to the store team
•         Drives standardization (predictable, repeatable and sustainable) of traffic management processes at the store level
•         Effectively utilize and train the eLead CRM to all store employees
•         Ensure metrics for each up type are understood and that goals are achieved by individual associates
•         Drive overall dealership appointments, in relation to set, shown and sold for all up types
•         Train, develop, coach and motivate team members in all departments to achieve Sonic metrics for walk-in, phone and internet
•         Hold weekly Internet/BDC meetings specifically focused on internet and phone performance
•         Track and communicate internet and phone performance via tracking document in the traffic management playbook so associates know where they are to their goals (minimum weekly)
•         Ensure associates are following the Sonic workflows to compliance, applicable to their role
•         Utilize Sonic core reports to analyze performance and adjust focus/processes accordingly
•         Implement creative strategies and processes with the management team to drive sales, in relation to traffic opportunities
•         Attend morning Make-A-Deal meetings and all store management and team meetings with preparedness to communicate current Traffic Management highlights and opportunities
•         Function in a manager capacity, which included quoting and penciling deals for internet/BDC agents and supporting the sales floor when needed
•         Coach associates on phone call handling utilizing the phone scoring guide in the traffic management playbook
•         Ensure phone calls are being listened to and logged per Playbook requirements
•         Observe and manage effective walk-in traffic processes with the management team, whether an open floor or up-system
•         Ensure all walk-in traffic is being logged, with complete visit and follow-up information
•         Monitor daily usage of Desklog by all associates and ensure it meets Playbook standards of effectiveness

•         Must have management experience
•         Must have internet vehicle-sales experience
•         Must have flexible availability, including weekends
•         Must have computer skills including: Outlook, Excel, PowerPoint, Word, and any dealership specific CRM
•         Must have the ability to work in call center environment
•         Must have the ability to organize and handle multiple tasks with flexibility
•         Must be able to grow and develop a team
•         Must be highly motivated and creative

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