Motorcycles Sales - Black Hills Harley Davidson in Rapid City, SD at Sonic Powersports

Date Posted: 4/17/2024

Job Snapshot

Employee Type: Full-time
Location: 2820 Harley Drive
Rapid City, SD 57702
Job Type: Other
Experience: Not Applicable


Black Hills Harley-Davidson® is a full-service Harley-Davidson® dealership and is home to the largest selection of Harley-Davidson® motorcycles, parts, accessories, and MotorClothes® apparel in the MIDWEST! Our inviting store is nestled just west of Rapid City - in the heart of the Black Hills of South Dakota. We're known nationwide for being a premier dealership with Certified Harley-Davidson® Technicians, friendly parts staff, helpful motorclothes associates and a knowledgeable Motorcycle Sales Team that can help you with the purchase of your new Harley-Davidson® or with one of our hundreds of pre-owned motorcycles available. Each year Black Hills Harley-Davidson® plays host to over 100 of the industry's best brands and companies who showcase their products on our 40-acre layout during the world-famous Sturgis Motorcycle Rally which we call “The Rally at Exit 55”.

Job Description

Black Hills Harley Davidson is seeking Full-Time Year-Round Motorcycle Sales Associates to provide customers with prompt, dependable, high-quality motorcycle sales using current proactive feature benefit sales techniques. 

Major Duties and Responsibilities

1)Sales Department Associate

  • Attain new and used sales quotas as agreed upon with the sales manager.
  • Use floor time effectively to meet customer needs and solicit sales of all products.
  • Present the features of all products to customers along with their benefits.
  • Show each customer the advantages of products over competing brands.
  • Cross-sell additional parts, accessories, F&I products, warranties & service contracts, etc., with all new and used motorcycles.
  • Maintain profit margin objective for all motorcycle sales.
  • Follow procedures to ensure timely and proper completion of all paperwork.
  • Introduce new customers to the Service, Parts, General Merchandise, F&I departments, and personnel.
  • Maintain floor stock daily to ensure vehicles are clean and polished.

2)Customer Service

  • Greet customers immediately in a courteous and friendly manner.
  • Handle telephone transactions quickly and courteously.
  • Ensure customers are properly qualified for needs, wants, and buying ability.
  • Practice a feature/benefit selling methodology so that all customers receive consistent treatment when doing business.
  • Use a common and consistent quotation methodology for motorcycle sales, trade-ins, and purchases.
  • Conduct a road test and pre-delivery inspection prior to delivery to the customer.
  • Ensure the delivery to the customer is an “EVENT” that endears the customer to the dealership.
  • Contact customers to encourage additional sales and ensure customer satisfaction.
  • Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right.”
  • Attend training sessions to keep current with sales techniques and department issues.
  • Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).


  • Treat all employees and customers fairly, courteously, and with dignity.
  • Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees, GM, and owner(s).
  • Remain current with all Sales department training available by attending seminars, workshops, and other related training programs assigned by the Sales Manager.
  • Be prompt and available for flexible scheduling.
  • Be honest and fair in all business dealings.
  • Meet or exceed sales quotas regularly.
  • Continually learn more about the products and services you sell.  Stay current on motorcycle trends and selling features.

Physical Demands

  • The noise level in the work environment is occasionally loud.
  • Occasionally requires balancing and pushing a 500 to 800 lb. motorcycle.
  • Spend the majority of the day on your feet.


Working Conditions

  • Is potentially exposed to battery acid, gasoline, chemical cleaning materials, or other toxic materials commonly found in a motor vehicle service department.
  • Occasionally, exposed to exhaust fumes or other airborne particles.
  • Must have the ability to get along with a broad customer base.
  • High energy level.
  • Excellent communication skills and demonstrated “closing skills”.
  • Knowledge and experience with sales of motorcycles and other products sold by the dealership or the demonstrated ability to learn them quickly.
  • Must be able to work effectively with all dealership areas to maximize the buying experience for the customer and the dealership's profitability.

All your information will be kept confidential according to EEO guidelines.

Apply Now