Used Car Buyer - Honda of Serramonte in Colma, CA at Sonic Automotive
Date Posted: 3/4/2024
Job Snapshot
Colma, CA 94014
About
At Honda of Serramonte, a Sonic Automotive family dealership, you'll find the opportunities, resources, and support you need to grow and develop professionally.
Our 100+ dealerships are concerned with more than moving inventory; they're committed to your success and invested in your future. So read on, and consider a rewarding career with Sonic Automotive, Inc.
Sonic Automotive is a Fortune 500 company and one of the largest automotive retailers in the country with over 120 dealerships nationwide...
It's time to make the most important move of your career. From our cooperative, team-based approach to our more than 1,000 internal advancements each year, it's easy to see the difference.
When you join our organization, you'll enjoy comprehensive training, competitive compensation, and unparalleled benefits. Simply put, you'll experience the best that a career in the automotive industry has to offer.
Job Description
Summary
The Used Car Buyer will have a primary responsibility of executing a process which involves prospecting, appraising, and presenting offers to current vehicle owners with the goal of purchasing their vehicles from multiple sources for resale.
Duties and Responsibilities
- Interfaces with current used vehicle owners from multiple resources with the purpose of purchasing their vehicle.
- Approaches, greets, and interfaces with dealership customers to appraise and offer to purchase their current vehicles.
- Utilize Sonic Automotive automated inventory management system.
- Understand market trends and changes to trends in geographic market.
- Provide guidance and support to dealership Sales Associates as it relates to purchasing used vehicles.
- Appraise used vehicles.
- Attend Trade walks daily.
- Exhibits high level of commitment to guest satisfaction.
- Knows and understands the federal, state and local laws which govern retail automotive sales.
- Established personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals.
- Attends product and sales training courses as requested by General Manager or Sales Managers.
- Keeps abreast of new products, features, accessories, etc. and their benefits to guests.
- Knows and understands equity and values and is able to explain depreciation to the guest.
- Introduces guest to sales department personnel to sell them a new vehicle after purchase of their existing vehicle.
- Maintains an owner follow-up system that encourages repeat and referral business and contributes to guest satisfaction.
- Maintains a prospect development system of current used vehicle prospects and schedules appointments to appraise and purchase used vehicles.
- Determine management, production and quality requirements by asking questions and listening.
- Maintain a follow-up system that encourages follow through with assigned project.
- Report to Supervisor regarding objectives, planned activities, reviews and analyses.
- Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.
- Previous dealership, selling or marketing experience preferred.
- High school diploma or the equivalent required.
- High level of customer service is required.
- Professional personal appearance.
- Ability to meet company’s production and quality standards.
- Valid driver’s license with a clean driving record
- Must be authorized to work in the USA
- Must be willing to undergo pre-employment compliance requirements: Drug testing, background check, MVR.
Compensation:
- Hourly plus commission
- On-Target-Earnings (OTE): $60,000 to 75,000+ (if meeting and exceeding store goals and quotas)
The Used Car Buyer position has a pay scale consisting of the following elements and ranges. Wages include base hourly compensation of between sixteen and seventeen dollars an hour. The position may also pay commission compensation which is based on the value or number of closed sales achieved from $0.00 (if no sales are made) without any upper limit other than sales performance. The position also may also pay a production bonus based on individual or team performance that may range from $0.00 (if baseline benchmarks are not met) without any fixed upper limit.