General Merchandise Manager - Raging Bull Harley Davidson in Durham, NC at Sonic Powersports
Date Posted: 5/13/2026
Job Snapshot
Durham, NC 27703
About
Raging Bull Harley-Davidson® isn't just a workplace; it's a community built on passion, camaraderie, and a shared love for the open road. Working here means being part of a legacy, embracing the thrill of the iconic Harley-Davidson® brand, and connecting with fellow enthusiasts. Beyond a job, it's an opportunity to immerse yourself in a vibrant culture that celebrates individuality and a deep-rooted spirit of adventure.
At Raging Bull Harley-Davidson® , you're not just filling a position; you're joining a family that values dedication, innovation, and a genuine passion for motorcycles. With a commitment to excellence, a supportive team, and a commitment to delivering exceptional customer experiences, this is more than a workplace-it's an exhilarating journey where your talents and passions can thrive amidst the roar of the engines and the pulse of the Harley-Davidson® lifestyle.
Job Description
As a General Merchandise Manager, you will use your experience in retail and management to motivate your team of retail sales associates. You will create the vision to attractively display Harley-Davidson’s highly recognizable and sought after merchandise. You will use your merchandising expertise to lead a team and set-up/maintain a smooth running, efficient, and visually enticing retail environment to engage customers and drive merchandise sales.
This is a great opportunity to work in a fun environment surrounded by people who love this lifestyle and want to share their excitement about Harley-Davidson with colleagues and customers like. Join our team and ignite your career while enjoying the artistry and design that can only be Harley-Davidson!
Our General Merchandise Managers:
· Use your individual management and leadership style to develop staff and grow department revenue
· Forecast buying trends to maintain a balanced level of merchandise inventory
· Develop and maintain department budget, sales and customer service objectives
· Create unique ideas to promote merchandise and drive traffic to the dealership, including other departments
· Define and maintain the process for ordering , receiving and displaying merchandise
· Develop and train general merchandise staff
· Be a visible leader in the dealership to all departments and customers
Qualifications for the General Merchandising include:
- 5+ years experience with retail sales and inventory management
- Strong management skills with the ability to lead and motivate team members
- Strong background with inventory management systems
- High attention to detail and organization
- Excellent interpersonal and communication skills
- Passion for Harley-Davidson Brand
- Knowledge about Harley-Davidson General Merchandise and products preferred but not required
Perks & Benefits:
- Medical, Dental & Vision Insurance
- 401(k) with Company Match
- Paid Time Off, Increases with Tenure
- Closed on Thanksgiving & Christmas
- Employee Pricing on Vehicles, Parts & Service
- Free & Discounted Gym Memberships
- Travel Discounts on Hotels, Flights & Rentals
- OEM Certification & Paid Manufacturer Training Opportunities
- Career Growth within a Fortune 500 Company
All your information will be kept confidential according to EEO guidelines.