General Manager – San Diego Harley-Davidson in San Diego, CA at Sonic Powersports
Date Posted: 4/20/2026
Job Snapshot
Employee Type: Full-time
Location: 4645 Morena Boulevard
San Diego, CA 92117
San Diego, CA 92117
Job Type: Other
Experience: Associate
About
San Diego Harley-Davidson® is known for its year-round perfect weather, diverse scenic routes, and large motorcycle community, which is optimal for our Harley-Riders and Motorcycle Enthusiasts! We have a large selection of New and Pre-owned Harley-Davidson® bikes, experienced technicians, and a fully stocked MotorClothes® Department.
Job Description
San Diego Harley-Davidson is hiring a General Manager to join our great team.
We are looking for someone who will:
- Oversee all dealership operational activities to ensure that they are performed efficiently
- Steer and manage the sales operation of new and pre-owned units
- Guide and develop your sales team by using your leadership skills and sales expertise
- Use your management skills to forecast and create sales, service, and parts objectives and goals
- Motivate your team to meet and exceed sales goals using open communication
- Develop your sales team by using your leadership skills to offer new and different sales techniques
- Communicate openly and consistently with your team and assess their needs
- Model superior customer service behavior and provide a world-class customer experience
- 3-5 years of experience within a motor vehicle or powersports dealership as General Manager or General Sales Manager
- Thorough knowledge of and experience with the sales of powersports
- Proven track record of success managing teams
- Excellent leadership and managerial skills
- Knowledge and desire to develop a sales and service team
- Exceptional face-to-face communication skills, focused on a high standard of customer service
- Organized with superior time management skills and attention to detail
Salary: $200,000+ / year (based on performance)
Perks & Benefits:
- Medical, Dental & Vision Insurance
- 401(k) with Company Match
- Paid Time Off, Increases with Tenure
- Closed on Thanksgiving & Christmas
- Employee Pricing on Vehicles, Parts & Service
- Free & Discounted Gym Memberships
- Travel Discounts on Hotels, Flights & Rentals
- OEM Certification & Paid Manufacturer Training Opportunities
- Career Growth within a Fortune 500 Company
All your information will be kept confidential according to EEO guidelines.
