Sales Manager - Audi / Volkswagen Glenwood Springs in Glenwood Springs, CO at Sonic Automotive
Date Posted: 1/22/2026
Job Snapshot
Glenwood Springs, CO 81601
About
Audi / Volkswagen Glenwood Springs - Featuring the Aspen, Vail area’s exclusive German Luxury and more vehicles. We are proud of what we're doing here and would love to tell you about our opportunity!
Earnings/Salary: $144,000 to $200,000 +
Our associates are happy to work here because:
- We boast the lowest turnover in the industry.
- We provide award winning training (Training Magazine Top 125, and Brandon Hall Awards).
- We are committed to developing and promoting within the company, including our General Manager Leadership Academy, Fixed Ops Academy, Variable Ops Academy and more.
- Our benefits are extremely competitive with Medical, Dental, Vision, HSA, 401k and PTO.
- We encourage peer to peer teamwork and recognition.
- Special benefits to purchasing and leasing a car.
- Personal Automotive Concierge Service.
If you want to find out more about the type of job we have here, we've highlighted a few.
We're proud of what we're doing here. Come and join us!
About Glenwood Springs:
Nestled in the heart of the Colorado Rockies, Audi Glenwood Springs is not just a workplace—it’s a destination! Added to your enjoyment and quality of life, our sales Horus are Monday to Friday 9 to 6, and Saturday 9-5. Closed Sundays. We think it may be the best schedule within automotive retail as you also enjoy your available day off each week plus Sunday. Where else can you fine-tune an Audi or VW and then soak in world-famous hot springs on your lunch break? If you like to get in the Colorado River, you can drop your raft or cast for trout from the back of our parking lot. Our dealership offers a unique blend of cutting-edge automotive technology and the breathtaking beauty of Glenwood Springs, making it an exceptional place to grow your career.
Job Description
The Sales Manager will be responsible for the sales success of the dealership by effectively managing the staff, planning and developing goals, and meeting the objectives of the company.
The ideal Sales Manager will have strong Traffic Management skills, ability to drive sales and coach teams, and manage the initiatives driven by our corporate environment.
Duties and Responsibilities:
- Make a monthly projection of the vehicle requirements by department for the immediate 90-day sales period.
- Determine monthly and yearly forecasts in terms of unit sales, gross profit objectives, and departmental profits.
- Forecast monthly with each salesperson to establish objectives in terms of the number and type of customers coming into the dealership, closing percentages in each category, time utilization, prospecting efforts, unit sales, and projected income.
- Recommend procedures for short-and long-range advertising, sales promotions, staffing needs, lease promotions, compensation plans, customer complaints, salespersons’ evaluations, and car rentals.
- Meet with each salesperson to conduct sales meetings to review results and today’s plan of action.
- Provide on the job training for salespeople, review monthly commission sheets, productivity reports, salespersons’ monthly forecast, and profit performance with the Dealer by salesperson and as a department.
- Maintain a balanced vehicle inventory and establish a program for moving inventory.
- At least 3-5+ years of Sales Manager experience in an automotive dealership.
- Strong traffic management/business development experience.
- Ability to manage dual dealership brands.
- Proven experience managing and leading a high-performance sales team.
- Experience growing a sales operation.
- Strong coaching and training abilities to develop and grow a sales team.
- Outgoing personality with expertise at developing relationships
- Professional appearance, strong verbal/written communication skills
Required:
- Valid driver's license and a clean driving record.
- All applicants must be authorized to work in the USA.
- All applicants must be able to demonstrate ability to pass pre-employment testing to include background checks, MVR, drug test, and valid driver license.
- Must be legally and technically able to safely operate Company and customer-owned vehicles.
- Must be insurable by Company insurance carrier.
Compensation: Salary / Commission
- $144,000 to $200,000+
- Meeting and exceeding goals
Schedule:
- Full Time
- Monday through Sunday availability required
- Sundays off
More about Sonic Automotive Benefits - https://jobs.sonicautomotive.com/benefits
It's time to make the most important move of your career. From our cooperative team-based approach; to our more than 1,000 internal advancements each year, it's easy to see the difference. When you join our organization, you'll enjoy comprehensive training, competitive compensation, and unparalleled benefits. Simply put, you'll experience the best that a career in the automotive industry has to offer.
All your information will be kept confidential according to EEO guidelines.