Sales Manager - Black Hills Harley Davidson in Rapid City, SD at Sonic Powersports
Date Posted: 9/15/2025
Job Snapshot
Rapid City, SD 57702
About
Black Hills Harley-Davidson® is a full-service Harley-Davidson® dealership and is home to the largest selection of Harley-Davidson® motorcycles, parts, accessories, and MotorClothes® apparel in the MIDWEST! Our inviting store is nestled just west of Rapid City - in the heart of the Black Hills of South Dakota. We're known nationwide for being a premier dealership with Certified Harley-Davidson® Technicians, friendly parts staff, helpful motorclothes associates and a knowledgeable Motorcycle Sales Team that can help you with the purchase of your new Harley-Davidson® or with one of our hundreds of pre-owned motorcycles available. Each year Black Hills Harley-Davidson® plays host to over 100 of the industry's best brands and companies who showcase their products on our 40-acre layout during the world-famous Sturgis Motorcycle Rally which we call “The Rally at Exit 55”.
Job Description
Black Hills Harley Davidson is seeking Full-Time Year-Round Motorcycle Sales Manager to provide customers with prompt, dependable, high-quality motorcycle sales using current proactive feature benefit sales techniques. This is a full time, year-round position that works Tuesday-Saturday in the off season with additional hours required including some over-time in the summer. Benefits include an employee discount, employer match 401k, paid vacation, health insurance, including vision and dental options after a qualification period!
Major Duties and Responsibilities
- Steer and manage the sales operation of new and pre-owned vehicles
- Guide and develop your sales team by using your leadership skills and sales expertise
- Use your management skills to forecast and create sales objectives and goals
- Motivate your team to meet and exceed sales goals using open communication
- Develop your sales team by using your leadership skills to offer new and different sales techniques
- Communicate openly and consistently with your sales team and assess their needs
- Track customer traffic peaks to provide consistent sales floor coverage for optimal customer service
- Be a visible leader to customers, service driven, and confident in your sales team to provide a world-class customer experience
Commitments
- Treat all employees and customers fairly, courteously, and with dignity.
- Model superior customer service behavior for all sales personnel by maintaining positive relationships.
- Remain current with all Sales department training available by attending seminars, workshops, and other related training programs.
- Continually learn more about the products and services you sell. Stay current on motorcycle trends and selling features.
Physical Demands
- The noise level in the work environment is occasionally loud.
- Occasionally requires balancing and pushing a 500 to 800 lb. motorcycle.
Working Conditions
- Is potentially exposed to battery acid, gasoline, chemical cleaning materials, or other toxic materials commonly found in a motor vehicle service department.
- Occasionally, exposed to exhaust fumes or other airborne particles.
Compensation
- Annual compensation ranges from $120,000 to $150,000+ depending on experience
- 3-5 years of experience within the sales department of a motor vehicle dealership
- Thorough knowledge of and experience with sales of powersports
- Proven track record with the feature/benefit sales approach
- Excellent leadership and managerial skills
- Knowledge and desire to develop a sales team
- Superior face to face communication skills, focused on a high standard of customer service
- Organized with superior time management skills and attention to detail
All your information will be kept confidential according to EEO guidelines.