Sales Traffic Manager - Porsche River Oaks in Houston, TX at Sonic Automotive

Job Description

Purpose:

The Sales Traffic Manager ensures all incoming sales leads (walk-ins, phone inquiries, and internet) are handled promptly and accurately, with a focus on setting appointments, driving customers to the dealership, and ensuring 100% compliance with the dealership’s sales playbook.

This role tracks lead activity, manages follow-up processes, and provides coaching and guidance to salespeople to improve booking and closing ratios.

Duties and Responsibilities:

• Manage all incoming sales traffic, including internet leads, phone inquiries, and walk-ins, ensuring accurate logging in the CRM.
• Set appointments for prospective customers, addressing questions or concerns to drive them to the dealership.
• Ensure follow-up processes are consistently executed and that all sales activities comply 100% with the dealership playbook.
• Track and analyze lead data, including response times, appointment rates, and sales outcomes.
• Review weekly and monthly metrics to identify trends, gaps, and opportunities for improvement.
• Coach and guide salespeople with low appointment booking or closing ratios, providing actionable recommendations while reinforcing playbook standards.
• Help salespeople understand lead concerns, objections, and best practices to improve conversion.
• Generate reports and maintain accurate records for leadership review and decision-making.
• Collaborate with the General Manager and VP of Traffic Management on process improvements and performance strategies.
• Maintain professional and accurate communication with all prospective customers.

• 2+ years of automotive retail experience.
• Proven experience in high-volume lead management and lead generation (eLeads preferred).
• Strong coaching, training, and development experience with sales staff.
• Proficient with CRM tools and Excel reporting.
• Exceptional verbal and written communication skills; detail-oriented with methodical, clear documentation, and no typos.
• Ability to analyze data, identify trends, and make actionable recommendations.
• Highly organized, methodical, and able to manage multiple priorities in a fast-paced environment.
• Must ensure strict adherence to all dealership playbook processes.
• Must be authorized to work in the U.S. and pass pre-employment screenings.

Compensation (Draw / Commission):

• Performance-based earnings range: $7,000 - $10,000+ / month
  • Actual earnings depend on performance. High-performers who consistently meet and exceed store and corporate goals often earn well above this range.

Schedule:

• FULL TIME
• Sundays Always Off
• Saturday Availability Required

Perks & Benefits:

• Medical, Dental & Vision Insurance
• 401(k) with Company Match
• Paid Time Off that Grows with You
• Sundays Always Off
• Closed on Thanksgiving & Christmas
• Employee Pricing on Purchases & Leases
• Free & Discounted Gym Membership Options
• Exclusive Travel Deals on Hotels, Rentals & Airfare
• Career Growth in a Fortune 500 Company

All your information will be kept confidential in accordance with EEO guidelines

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