Loyalty Retention Specialist - Mercedes Benz of Denver in Denver, CO at Sonic Automotive
Date Posted: 5/20/2025
Job Snapshot
Denver, CO 80246
About
Mercedes Benz of Denver is one of the fastest growing brands within the automotive industry. We are building a business based on doing things the right way. From the way we treat our guests, take pride in our work and share opportunities for our employees to grow as we grow. We are proud of what we're doing here and would love to tell you about our opportunities!
Salary: $18 / hr with tiered bonuses based on performance
Our associates are happy to work here because:
- We boast the lowest turnover in the industry.
- We provide award winning training (Training Magazine Top 125, and Brandon Hall Awards).
- We are committed to developing and promoting within the company.
- Our benefits are extremely competitive with Medical, Dental, Vision, HSA, 401k and PTO.
- We encourage peer to peer teamwork and recognition.
- Special benefits to purchasing and leasing a car.
- Personal Automotive Concierge Service.
If you want to find out more about the types of jobs we have here, we've highlighted a few.
We're proud of what we're doing here. Come and join us!
Job Description
The Loyalty Retention Specialist is responsible for building dealership and brand loyalty and/or retention by ensuring our previous customers return to lease or purchase new vehicles. This role requires highly engaged management of the dealership loyalty and daily interaction with customers via multiple communication methods on a scheduled basis. This high-visibility role is critical to the dealership’s overall success and presents a great opportunity and career path within Sonic Automotive.
The Loyalty Retention Specialist will report directly to the Loyalty Manager, if applicable, or Sales Manager
Duties and Responsibilities:
· Responsible for direct communication with the dealership’s loyalty of previous lease and loan customers
· Adhere to the dealership’s loyalty process for previous lease and loan customers
· Deliver a VIP experience to dealership’s loyalty customers to ensure repeat business
· Ensures the dealership achieves and/or exceeds Financial Services and/or OEM stated retention goals
· Must multi-task and work within multiple systems (CRM, OEM Financial platform, retention specific sites, etc)
· Contact customers via phone, email and text to communicate lease/loan end information
· Continuous follow up with retention customers starting at a designated time period defined by Sonic standards prior to maturity date or end of contract
· Tracks all guest contact and communicates outcomes with management team
· Utilizes knowledge of customer’s current vehicle ownership (vehicle type, monthly payment, etc) to provide end of term solutions to meet the customer need
· Provide and speak to replacement payment options (lease, loan, cash)
· Schedule appointments for pre-inspections and new vehicle test drives (where applicable)
Minimum 1 year automotive retail experience
Able to set priorities, multi-task, achieve goal and obtain buy-in
Proficient in CDK CRM (Elead)
Exceptional communication skills, both written and verbal
Ability to establish and maintain strong internal and external relationships
Strong organizational and time management skills
Must be adaptable to change
Proficient in Microsoft Word, Excel, PowerPoint, and Outlook
Required:
- All applicants must be authorized to work in the USA.
- Valid Driver's License and good driving record.
- All applicants must be able to demonstrate ability to pass pre-employment testing to include background checks, MVR, drug test, credit report, and valid driver license.
It's time to make the most important move of your career. From our cooperative team-based approach; to our more than 1,000 internal advancements each year, it's easy to see the difference. When you join our organization, you'll enjoy comprehensive training, competitive compensation, and unparalleled benefits. Simply put, you'll experience the best that a career in the automotive industry has to offer.
All your information will be kept confidential according to EEO guidelines.
The Loyalty Retention Specialist position has a pay scale consisting of the following, Wages included base hourly compensation of ($18/hr )