Franchise Analytics Manager in Charlotte, NC at Sonic Automotive
Date Posted: 1/14/2025
Job Snapshot
Employee Type: Full-time
Location: 4401 Colwick Road
Charlotte, NC 28211
Charlotte, NC 28211
Job Type: Marketing
Experience: Associate
About
Sonic Automotive operates franchised dealerships coast-to-coast. We also represent over 20 different automotive brands with the majority of our dealerships being luxury and import brands. We are an industry-leading automotive retailer committed to providing our guests and teammates with an experience unmatched by our competitors.
Our team are happy to work here because:
- We have beautiful state of the art facilities
- We provide award winning training (Training Magazine Top 125, and two silver Brandon Hall Awards)
- We are committed to developing and promoting within the company
- We are technology based - most jobs use iPads or iPhones that we provide
- Our Benefits are extremely competitive with Medical, dental, vision, HSA, 401k with a 4% employer match and PTO
- We encourage peer to peer teamwork and recognition
- We're proud of what we're doing here. Come and join us!
Job Description
The Analytics Manager will be responsible for delivering actionable insights & recommendations that will help Sonic Automotive:
- Support & modernize each properties’ marketing measurement infrastructure with a focus on digital.
- Evaluate & provide insight related to marketing datasets to understand performance & impact of touchpoints across the customer journey.
- Analyze quantitative data and build reporting (in Salesforce Marketing Intelligence (Datorama), Excel, Google Analytics, and other tools) from data collected by our internal & external partners.
Responsibilities:
- Project owner in development & data maintenance of dashboards as needed to support departmental teammates needs.
- Project owner in development and maintenance of tagging & UTM taxonomy requirements to support measurement, targeting & media optimization.
- Champion the generation & recommendation of key insights associated with campaign optimization opportunities across online & offline channels to business stakeholders.
- Partner with department leadership to establish & measure against forecasting targets related to engagement milestones across customer life cycle
- Define & measure high value interactions based off multi-touch attribution modeling research
- Deliver recommendations of marketing & campaign optimization opportunities to drive quality prospects to physical storefronts & business unit websites.
- BA/BS in Business, Engineering, Computer Science, Math, Economics, or related field
- 4+ years of marketing analysis, financial analysis, strategic analysis, or similar experience in retail or automotive verticals
- Highly organized, task and detailed oriented
- Ability to analyze and interpret data effectively
- Experience using Google Tag Manager or Tealium is a requirement
- Experience using SQL, Excel, Data visualization software such as Tableau, Datorama & PowerPoint
- Experience with advanced analytics, advanced measurement techniques, statistics and modeling (Python, R or related language) strongly preferred
- Experience and/or certifications with Google Cloud Services & Google Marketing Platform is a plus
- Experience and/or certifications with Customer Research and Survey platforms such as Qualtrics is a plus
- Availability to travel <10% to home office for strategic meetings as required